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Email Sequences for Course Creators

October 31, 20233 min read

“West Elm send me two emails a day, as do Banana Republic.”

Email Sequences:

By using these different types of email sequences, you can stay in touch with your students throughout the entire course creator journey. This will help you build relationships, promote your courses, and boost your sales.

Pre-launch email sequence

Purpose: To build excitement and anticipation for your upcoming course launch.

This sequence should start several weeks before your launch date and gradually introduce your subscribers to your course, its benefits, and why they should enroll. You can use this sequence to share behind-the-scenes content, offer early bird discounts, and create a sense of urgency.

Launch email sequence

Purpose: To promote your course launch and maximize sales.

This sequence should start on your launch date and run for a limited time, typically 7-10 days. During this sequence, you'll want to send out a series of emails that highlight the value of your course, address any objections your subscribers may have, and make it easy for them to enroll.

Onboarding email sequence

Purpose: To welcome new students to your course and help them get started on the right foot.

This sequence should start as soon as a student enrolls in your course. In the first few emails, you should introduce yourself, explain your teaching style, and provide students with all the resources they need to get the most out of your course.

Abandoned cart email sequence

Purpose: To remind subscribers who have added your course to their cart but haven't yet enrolled to complete their purchase.

This sequence should start a day or two after a subscriber abandons their cart. In the first email, you should remind them of the value of your course and offer them a discount or other incentive to enroll.

Upsell emails

Purpose: To encourage students to purchase additional products or services from you.

You can send upsell emails to students who have already enrolled in one of your courses. In these emails, you can offer them discounts on other courses, access to exclusive content, or other valuable resources.

Testimonial request emails

Purpose: To collect testimonials from happy students.

You can send testimonial request emails to students who have completed your course and enjoyed it. In these emails, you can ask them to share their experience with your course and why they recommend it to others.

Course updates & reminders

Purpose: To keep students engaged in your course and on track to complete it.

You can send course updates & reminder emails to students throughout their time in your course. In these emails, you can provide them with updates on new content that has been added to the course, remind them of upcoming deadlines, and share tips for success.

By using these different types of email sequences, you can stay in touch with your subscribers and customers throughout the entire course creator journey. This will help you build relationships, promote your courses, and boost your sales.


Which of these Email Sequences do your already use?

  • Pre-Launch Emails

  • Launch Emails

  • Abandoned Cart Emails

  • Onboarding Emails

  • Upsell Emails

  • Course Updates & Reminders

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Claire Lindsey Learning LLC is committed to creating learning experiences with clients where all identities feel welcome and comfortable in being and expressing themselves. We embrace all genders, ages, cultures, ancestries, ethnicities, races, colors, sexual orientations, physical abilities, learning styles, religions, familial statuses, marital statuses, occupations, veteran statuses, nationalities, citizenships, and socio-economic statuses.